Popular Technology and Hearing Loss Campaign Is a Major Success As the December 2005 holiday shopping season went into high gear, ASHA launched its public education campaign, America: Tuned In Today... But Tuned Out Tomorrow?, figuring it had an opportunity to educate consumers about how excessive noise from products like MP 3 players can lead to hearing loss. The ... Article
Article  |   April 01, 2007
Popular Technology and Hearing Loss Campaign Is a Major Success
Author Affiliations & Notes
  • Mona Thomas
    ASHA Rockvile, MD
Article Information
Hearing Disorders / Articles
Article   |   April 01, 2007
Popular Technology and Hearing Loss Campaign Is a Major Success
Perspectives on Hearing Conservation and Occupational Audiology, April 2007, Vol. 11, 3-4. doi:10.1044/hcoa11.1.3
Perspectives on Hearing Conservation and Occupational Audiology, April 2007, Vol. 11, 3-4. doi:10.1044/hcoa11.1.3
As the December 2005 holiday shopping season went into high gear, ASHA launched its public education campaign, America: Tuned In Today... But Tuned Out Tomorrow?, figuring it had an opportunity to educate consumers about how excessive noise from products like MP 3 players can lead to hearing loss. The media responded with great interest, with coverage appearing nationwide in newspapers, magazines, radio, television, and on the Web.
In early 2006, ASHA commissioned Zogby International to conduct a poll that looked at adult and high school student usage habits of personal audio technology, their views about potential hearing loss from the technology, and what they believe would be the most effective way for a hearing loss prevention message to be conveyed. In March, ASHA released the poll results at a press conference in Washington, DC. A panel of federal lawmakers and experts on noise—including a researcher who addressed the impact of minimal or one-sided hearing loss on the social and educational development of children—spoke about the potential risk of hearing loss. Again, the media response was very strong. Stories appeared in TV, radio, newspapers, and magazines not only nationwide, but also around the world. Some media reports credited ASHA’s campaign as contributing to Apple’s decision to introduce sound limiting software.
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