Behavioral Obstacles to Marketing Hearing Conservation Programs The challenge to marketing hearing conservation becomes apparent when placed in the context of the Accident Prevention Formula of the National Safety Council: See the Hazard. Understand the defense. Act in time. There is nothing to see. Earplugs may be handed out like unsolicited advice to individuals taught since ... Article
Article  |   October 01, 2000
Behavioral Obstacles to Marketing Hearing Conservation Programs
Author Affiliations & Notes
  • Doug Ohlin
    U.S. Army Center for Health Promotion and Preventive Medicine, Aberdeen Proving Ground, Aberdeen, MD
Article Information
Articles
Article   |   October 01, 2000
Behavioral Obstacles to Marketing Hearing Conservation Programs
Perspectives on Hearing Conservation and Occupational Audiology, October 2000, Vol. 7, 1-4. doi:10.1044/hcoa7.1.1
Perspectives on Hearing Conservation and Occupational Audiology, October 2000, Vol. 7, 1-4. doi:10.1044/hcoa7.1.1
The challenge to marketing hearing conservation becomes apparent when placed in the context of the Accident Prevention Formula of the National Safety Council: See the Hazard. Understand the defense. Act in time. There is nothing to see. Earplugs may be handed out like unsolicited advice to individuals taught since childhood never to stick anything in their ears. Early signs of noise-induced hearing loss are ignored or not recognized. A preventable occupational illness that occurs on such a large scale testifies not only to the pervasive nature of noise but also to the resistance against hearing conservation measures. In Noise Pollution: The Unquiet Crisis, Cliff Bragdon (1971) maintains that this general lack of concern for hearing and noise can be understood and addressed in the context of behavioral obstacles.
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